{"id":2714,"date":"2023-03-13T11:24:17","date_gmt":"2023-03-13T05:54:17","guid":{"rendered":"https:\/\/www.stellardigital.in\/blog\/?p=2714"},"modified":"2023-03-13T12:57:27","modified_gmt":"2023-03-13T07:27:27","slug":"how-does-an-ssl-certificate-affect-seo","status":"publish","type":"post","link":"https:\/\/www.stellardigital.in\/blog\/how-does-an-ssl-certificate-affect-seo\/","title":{"rendered":"How Does An SSL Certificate Affect SEO?"},"content":{"rendered":"<p>What is the impact of an SSL certificate on SEO?<\/p>\n<p>It is a highly sought-after question by marketers, SEO professionals, etc.<\/p>\n<p>In this article, we will understand in detail: what is an SSL certificate? And how does it affect SEO?<\/p>\n<h2>What is an SSL certificate?<\/h2>\n<p>SSL means secure socket layer, a type of data encryption that builds a secure connection between web browsers and servers.<\/p>\n<p>Once you have an SSL certificate, the encryption and decryption of data are done by this tool. So that no option remains in front of the hackers and third parties.<\/p>\n<h3>How does it affect SEO?<\/h3>\n<ul>\n<li>\n<h4>Google confirmation<\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Google has already stated that SSL certification is a ranking factor. As per <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<p style=\"padding-left: 40px;\">\u201cWe had like to announce that we are making changes in our existing system to search out more HTTPS pages.<\/p>\n<p style=\"padding-left: 40px;\">Also, Instead of HTTP pages, we will begin crawling HTTPS pages even when the former are not linked to from any page\u201d<\/p>\n<p style=\"padding-left: 40px;\">Google has made it clear that SSL certification is a ranking factor, but in comparison to high-quality content, it has been given less weightage.<\/p>\n<p style=\"padding-left: 40px;\">In order to keep everyone safe on the web they are encouraging site owners to move on from HTTP to HTTPS.<\/p>\n<ul>\n<li>\n<h4>Giving advantage over your competitors<\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">In a situation when all other ranking factors are similar then having HTTPS acts as the tiebreaker. It will become the ranking factor which makes your website rank higher than your competitor. A small advantage like this is crucial because SEO is highly competitive.<\/p>\n<p style=\"padding-left: 40px;\">That\u2019s why businesses should buy an SSL certificate from a trusted certification authority.<\/p>\n<ul>\n<li>\n<h4>Negative impact on bounce rates<\/h4>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Website owners will get a warning in the address bar citing \u201cNot secure\u201d when their website doesn\u2019t have an SSL certificate. Pages that don\u2019t have HTTPS installed or set up are rightly overlaid with a red X for all pages.<\/p>\n<p style=\"padding-left: 40px;\">A lack of SSL certification will drive visitors away from your site. This will have a negative impact on your SEO especially bounce rate and time. As you know, the longer the duration, the lower the bounce rate.<\/p>\n<p style=\"padding-left: 40px;\">Suppose you have a page that has great CTR (click-through rates) but has a high bounce rate then it\u2019s a signal to Google that your website is not providing the information visitors are looking for.<\/p>\n<h3>Conclusion<\/h3>\n<p>We hope that through this article, you have understood the importance of an SSL certificate. Since Google itself has taken it as a ranking factor than it doesn\u2019t leave a much of choice. As a site owner, you should have it on your website.<\/p>\n<p>But if there are still any further queries, discuss them with the Stellar Digital, the <a href=\"https:\/\/www.stellardigital.in\/digital-marketing-company-in-gurgaon\">best digital marketing company in Gurgaon<\/a> and Delhi NCR. You can get in touch with us by shooting us at\u202fcontact@stellardigital.in<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the impact of an SSL certificate on SEO? It is a highly sought-after question by marketers, SEO professionals, etc. In this article, we will understand in detail: what &hellip; <\/p>\n","protected":false},"author":5,"featured_media":2728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[650,721,833,892,886,960],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-technology","tag-best-digital-marketing-company","tag-best-digital-marketing-company-in-delhi-ncr","tag-best-digital-marketing-company-in-gurgaon","tag-best-digital-marketing-company-in-india","tag-best-digital-marketing-services","tag-what-is-an-ssl-certificate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does An SSL Certificate Affect SEO?<\/title>\n<meta name=\"description\" content=\"How Does An SSL Certificate Affect SEO? Google confirmation, Giving advantage over your competitors, Negative impact on bounce rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stellardigital.in\/blog\/how-does-an-ssl-certificate-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does An SSL Certificate Affect SEO?\" \/>\n<meta property=\"og:description\" content=\"How Does An SSL Certificate Affect SEO? 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