Ancient Egyptians utilized kohl (a thin black powder) and other natural minerals to enhance their eyes in 4000 BC, which is the earliest record of the cosmetic industry. Cosmetics were widely used by both men and women in those days and were purchased at local markets or manufactured at home.
Although much has changed since those early days, one thing has been constant: the demand for beauty goods has continued.
The cosmetic industry is now worth a staggering $287.94 billion dollars (about $890 per person in the United States).
This figure is predicted to rise to $415.29 billion (or $1300 per person in the United States) by 2028.
But what are the trends that are driving the mainstream adoption and expansion of cosmetics products? How is artificial intelligence (AI) and innovation affecting the global market? What, more significantly, does the beauty industry’s future hold?
In this post, we’ll look at key trends that will define the beauty industry’s future in 2022 and beyond.
Virtual ‘try on’ Apps
Because we are doing more of our shopping online, beauty businesses are increasingly incorporating AR (Augmented Reality) to enhance our buying experience.
These digital overlays are becoming more specific as image recognition and face tracking technology improve.
Sephora’s virtual artist, for example, allows clients to virtually try on thousands of lipstick and eyeshadow colors via their smartphone or at shop kiosks.
The app works by taking real-time measurements of your lips and eyes, then tracking those facial characteristic points to determine where the cosmetics should be applied.
It can also digitally guide you through make-up tutorials and color-match shades to your skin tone.
According to Sephora, over 200 million shades have been tried on by virtual artists since its inception in 2016, and a slew of other brands, from Garnier to Germany’s DM, have also created “try on applications.”
Some reviews, however, caution that apps are no substitute for testing products before purchasing them.
“Maghan McDowell, the innovation editor at vogue Business, agrees they are not 100% accurate but says customers still find them useful.
They make sense in the Snapchat era when consumers have become accustomed to seeing AR filters on their faces.
People mostly use them to experiment with various looks and styles, but they also these apps to purchase items.
3D or ‘e-make-up’
One of the most recent beauty tech innovations does not entail the use of real cosmetics. Inspired by the popularity of augmented reality (AR) filters on Snapchat and Instagram, “e-makeup” artists allow you to download eccentric make-up looks to improve your digital persona.
For example, Parisian Ines Marzat, better known online as Ines Alpha, is at the forefront of the trend, with her creations adorning the Instagram feeds of artists, musicians, and models.
She has also designed a set of Snapchat filters that anyone can download. Many of her digital works have gone viral, with the goal of making images and videos more shareable online.
Smart Skincare Tools
Did you place your trust in a machine to assess your skin? This is exactly what Taiwan’s New Kinpo Group’s HiMirror, a “smart mirror,” does.
Every time you log in, it takes a picture of your face and analyses it for wrinkles, red spots, pores, fine lines, and brightness levels.
It then assigns a score to these aspects ranging from “excellent” to “bad,” and provides you with personalized advice and product recommendations.
Only has a similar smartphone service called skin advisor, and its new app “FutureYouSimulation” allows users to use augmented reality to see how their face and skin will look in the future by using AR.
Some skincare professionals warned that such items could unduly affect people’s self-esteem if the feedback is unfavorable if they don’t provide more information regarding their skin ratings.
Printed Makeup
Have you ever seen a robot put on make-up for us? We might, according to a number of gadgets released in the last few years.
Consider Proctor and Gamble’s (P&G) Opte Wand, a make-up printer that was presented at the 2019 Consumer Electronics Show in Las Vegas.
The wand scans the skin and applies small amounts of makeup to hide age spots, burst blood vessels, and other flaws.
The CPU examines data from the built-in camera, which records 200 frames per second and distinguishes between dark and light areas. After that, the micro printer applies foundation to your skin.
The inkjet cosmetics printer has already been developed by P&G. This has resulted in the trend of downloading and printing make-up looks seen online directly onto the face.
Élever would allow businesses and influencers to sell make-up looks directly to consumers by combining 3D printing, facial recognition technology, and AI-powered image analysis.
Conclusion
These are the most important trends that will impact the beauty & cosmetic industry‘s future in the coming years.
Beauty and cosmetics companies are in the midst of a transformation, expanding their talents and revenue streams, and connecting with customers on new levels. Stellar Digital, a well-known software development business, can assist you in developing a beauty cosmetic website or application. We have years of experience and a capable staff of developers and designers who will produce excellent results. Simply go to stellardigital.in and send us an email.
