What are referring domains and how they differ from backlinks?

How do referring domains and backlinks differ from one another? Many SEO professionals have run into this question.

How do you rank on the first Google Page with more than 1.9 billion pages available today?

You should consider a number of different aspects, such as high-quality content, keyword density, website speed, on-page optimization, etc., in order to improve your website’s SEO and search engine ranking. Still one of the most crucial for increasing the volume of referring sites and good quality backlinks.

However, the subject of what backlinks and referring websites are still remains.

In this article, we will focus on backlinks and referring domains, as well as the difference between the two.

What are Backlinks?

In essence, they are web pages or links to websites that can be seen on other websites. Inbound links and one-way links are other names for backlinks.

Since they are hyperlinks, one of their crucial functions is to take the user back to the source website. The importance of backlinks in enhancing a website’s SEO value cannot be overstated.

Like votes, they act in a way that validates the worth and reliability of the website’s content. Simply put, backlinks are essentially ranking signals for Google.

Backlinks can be incorporated into the website’s texts or pictures. Backlinks are valued based on factors such as link, location and so on.

When backlinks come from various, distinctive referring websites that are also trustworthy and dependable, they provide greater value to a website’s search engine ranking. There is a rapid fall in the ranking evaluation of the site when there are many backlinks coming from a small number of referring domains.

What are Referring Domains?

It refers to the website that represents the origin of your referral traffic You undoubtedly want other websites to link to the content on your website if you own one.

It’s nice to receive backlinks from a variety of referring domains. If you considering getting links from as many websites as you can.

Unfortunately, according to Search Engine Journal, it is not that easy. Google examines the quality of your links and their sources, rather than just quantity. Links from low-quality websites don’t have the same value as links from reputable websites.

Difference between Backlinks and Referring Domains

There is no denying the relationship between link building and search engine optimization (SEO). Without the other, one cannot survive.

Increased organic traffic to your site is the consequence of an excellent profile that increases your likelihood of ranking for the keyword phrase you are targeting. The two essential components of a solid link profile are referring domains and backlinks.

The backlinks are an incoming link that connects two websites when comparing the two. The page on your website that the backlink points to will be displayed whenever a user clicks on the backlink. Normally, if other websites think your content is valuable, they will link to it. You can find these links integrated as hyperlinks in texts, images, videos, and other types of content.

The website from which your backlinks are coming is referred to as the referring domain. You concurrently have a large number of referring domains linking back to your website.

Let’s say, for illustration, that you run a marketing-related blog. Smith types “marketing tips” into the Google search bar. When Smit visits “xyz.com,” he finds a piece recommending your blog as the one to read for marketing tips. The referring domain “xyz.com” is what Smith clicks, which then directs him to your website.

How to check Referring Domains?

A comprehensive summary of backlinks and referring domains will be shown in the “link report” section of Google Search Console.

When you join your website to Google Search Console and create a free account, an overview page will appear. Scroll down to find the link report.

When you access the links report, six metrics related to referring websites and backlinks will be visible.

  1. Total number of external links: It depicts the total number of links leading from other websites to yours.
  2. Top linked pages external: It displays which of your website’s pages receive the most backlinks from other websites.
  3. Total number of internal links: It shows the total number of links leading to other pages on your website.
  4. Top linked pages internal: It highlights the online pages on your site that have the most backlinks from other web pages.
  5. Top linking sites: The best referring websites that link to your website are highlighted.
  6. Top linking text: It displays the anchor text that other websites have used to link back to your website.


We hope this post on referring domains and how they differ from backlinks has answered all of your questions. If you still have questions, contact Stellar Digital, the top digital marketing company in Gurgaon and Delhi, which provides comprehensive SEO services. Send us an email at contact@stellardigital.in for further information.