Despite the fact that digital marketing is continually growing, the importance of word of mouth hasn’t changed in all these years. People nowadays trust other people more than they trust brands. If you still don’t believe us, consider the following statistics
- 91% of consumers say that positive reviews make them more likely to use a business.
- 82% of consumers read online reviews for local businesses.
- 76% of trust online reviews as much as recommendations from family and friends.
- The average customer read 10 reviews before feeling able to trust a business.
If you wish to know how to obtain positive customer feedback or reviews then look no further than stellar digital’s social media marketing services, we have a team of expert digital marketers that can set up an effective review or Feedback management system on your website.
With that said here are some ways that encourage customers to leave a positive review or feedback.
Ask Your Customers Directly to Write a Review
When you know your customers are satisfied, ask them to leave a review. Make it simple for customers to leave a review; for example, you may inquire, “How was your experience with purchasing our product?” or by making use of our services? When they respond positively, ask if they mind posting that on your website or a review site you use. The majority of them will agree to do it, and it is entirely up to you to help them complete the task. Only after receiving affirmative feedback or a comment, request positive reviews for inclusion on your website or social media posts. Requesting soon after the buyer is satisfied helps you to reap the rewards of your goodwill with no effort because the experience is still fresh in their memories. Statistics show that nearly 68% of customers will provide reviews when invited to do so.
You can obtain more reviews than your competitors with the proper use of words or vocabulary. Words and vocabulary play a vital role when you ask or request reviews. For example, the word “invite” sounds sweeter than “ask” and the word “feedback” is more neutral than a “review.”
Gather Email Address During the Billing
Acquiring the customer’s email address or phone number at the moment of purchase is a critical step towards obtaining a review. The rationale for this is that if someone is willing to share their contact information with a company or brand, it is highly likely that they had a positive experience and are willing to tell others about it.
Once you’ve received their emails, follow up with a nice email within a week, asking them to write an honest review about their experience with your company.
Offer Them a Wide Variety of Options on Different Platforms
Don’t limit your customers’ options; giving them more options will enhance the likelihood of their leaving a review.
For example, you cannot expect your consumers to visit your website every day; it would be ideal if they did, but that is unlikely. To put it another way, make sure your website isn’t the sole area where customers can provide feedback on your products. Make yourself available on platforms that people use on a regular basis, such as Facebook, Instagram, Twitter, YouTube, and other social media sites. Allow customers to leave reviews on your Facebook page. Facebook has 2 billion monthly active users, with 66 percent of them using it every day. The greater the probability that your clients will be present on Facebook rather than a website. Due to the enormous popularity of this social media platform, Facebook reviews will increase your brand’s exposure.
Because of Facebook metrics, if someone reviews your business, the likelihood of the review appearing in the newsfeeds of the reviewer’s friends is higher.
This accomplishes two goals
- The review will be seen by other Facebook users, and the review will be shared.
- It also encourages potential clients to visit your profile.
Obtaining potential consumers to your page is half the battle. Attracting more people to your Facebook page can generate more traffic on your website as well. This will ultimately increase your conversions.
Also, ensure that you have a profile set up on another website as well like
- Google Local
- Angie’s list etc.
If you don’t know Facebook is still the top place for positive reviews.
Tactfully Respond to Negative Reviews
Are you aware that one unfavorable review might result in a 22 percent drop in your potential consumers’ search list? Make sure to follow up with each unfavorable reviewer or respond quickly. If the consumer had a bad experience as a result of their input, apologize sincerely and then work on a suitable solution.
This allows you to turn a negative review into a positive one by requesting permission to post the fact that the issue or problem has been rectified. The goal is to respond quickly and act quickly in order to turn a negative review into a positive one.
Adding Social Proof
When posting testimonials, include the customer’s name and image; this is the best social proof you can provide. It’s also the ideal approach to express gratitude to your customers, and it boosts the credibility of their reviews. Make sure to include the review source, such as yelp, to encourage other customers to leave their own feedback.
To sum up, there are numerous methods for obtaining positive customer reviews or feedback, but we have highlighted the most important and simple to master. The more customer reviews a product or business has, the more reliable or trustworthy they become. This makes it simple for a future buyer who discovers your brand online to trust it, resulting in a bigger retail sale. For more information about how stellar digital can help your business to generate positive customer reviews, don’t hesitate to reach out today.