What if I told you that 72% of people who used your search for nearby restaurants ended up going to a restaurant within 5 miles of their location.
So, what exactly does this imply?
It implies that if your restaurant website is not SEO-friendly, you may be missing out on the majority of your customers online.
We’ll walk you through some crucial SEO tips in this article to help you rank your restaurant website higher on Google and beat your local competitors.
Now let’s get through,
Here Are A Few SEO Tips
Establish your SEO strategy
Before diving into the heart of restaurant SEO, you must first select and implement the appropriate techniques.
Identify the geographic areas where your restaurant offers services. Take a poll of your company’s competitors to determine how they handle content strategies.
After that, use Google Keyword Planner or a third-party keyword research tool like Ubersuggest to see what keyword terms and phrases your target audience uses.
You can divide your keywords into two categories: broad keywords and niche keywords.
Broad restaurant keywords
Are there any broad restaurant keywords associated with your restaurant business?
For instance, “Restaurant in Los Angeles.” This is primarily due to the place you serve.
Keywords for niche restaurants
Refer to a more particular set of keywords that you could use to your advantage.
For instance, “Thai restaurant in LA” is frequently related to the types of services your restaurant offers, such as the type of cuisine.
Implement best practices for on-page SEO
After you’ve established the basic strategies, you can focus on developing unique SEO-optimized content for your restaurant’s website and using the following best on page SEO practices.
Make your website mobile-friendly
According to Google data, mobile searches account for 58 percent of all searches. As a result, if your website isn’t mobile-friendly, you’re likely missing out on more than half of your potential customers.
Mobile friendliness is one of Google’s ranking determinants, according to the company. As a result, search engines will reward and rank responsive sites higher in SERPs.
To see if your site is mobile-friendly, you can use a free tool like Google’s mobile-friendly test.
Insert Schema markup
The schema markup is a snippet of code that aids in the understanding of your content pages by search engines.
It also aids in the display of “rich snippets” in search results.
Ensure site security
In addition, Google tends to rank secured sites higher in search results. As a result, these restaurant SEO tips are essential.
Include OFF-PAGE SEO in your Strategy as well
OFF THE PAGE SEO aids in the reliability and trustworthiness of your restaurant’s brand. Backlinks and social signals are the two types of signals that can be found.
Backlinks
Backlinks are any hyperlinks that point to a specific page or website. It acts as a vote on how authoritative a website or page is. The more high-quality backlinks you have to your restaurant website, the higher it will rank on Google.
Guest posting is the best and simplest strategy to gain backlinks.
Social signals
Although the direct impact of social media on SEO has long been discussed, we are aware that social media involvement can bring traffic to your site.
Social media may be an effective touchpoint in the customer journey, demonstrating what customers can expect at your restaurant.
Facebook and Twitter are the two most popular social media networks. Make sure to update your content on a regular basis, keep your consumers up to date on your latest business news, and fill in all of the relevant information about your restaurant.
It’s essential to use local optimization
Local optimizations, in simple terms, refer to local strategies that are required if you are running a local restaurant.
Claim and optimize Google My Business
Google My Business is a service provided by Google that allows you to manage.
GMB is a Google business listing that helps people to find your firm in Google search results and maps.
Claim GMB is especially important when someone uses voice to perform a local search, such as “restaurant” near me because Google displays the local pack’s results.
Adding high-quality images of your restaurant’s interior or outside design, filling in all important information, and encouraging guests to provide online reviews are all examples of how to maximize your listing.
Adding your business to local directories
Adding your restaurant’s website to local directories like Yelp and Yellow Pages might help your brand gain credibility.
It’s also one of the most important SEO strategies for restaurants. Maintain consistency in your NAP (Name, Address, and Phone Number) throughout all of your listings.
Conclusion
By going through the above-mentioned SEO tips, you significantly boost your revenue but for consistent results, you need the assistance of a professional SEO company or agency. When it comes to that we at Stellar Digital have an experienced team that can-do search engine optimization of your restaurant website. Feel free to reach us at any time by simply mailing through stellardigital.in
