Every day, Google processes about 3.5 billion searches (40,000 per second). In such a situation, how are you going to bring your brand into the limelight? How will you rank your website higher than your competitors’?
The two most effective search engine marketing tactics for generating sales and increasing traffic are search engine optimization and pay-per-click advertising. But how will you know which is the best option for your company?
More importantly, do you have any idea how to combine them to maximize revenue for your brand?
Let’s walk through detailed insights of SEO vs PPC so that you can able to create the right mix to maximize your digital marketing impact.
The Primary Differences Between SEO and PPC
The focus of SEO is on natural or organic search results that appear in the main body of the SERP. PPC listings are displayed as ‘sponsored links at the top and bottom of the page (in addition to the other types of ads previously mentioned)
Organic search results include all web pages that the search engine deems relevant to the query, whereas PPC results represent a targeted SEM campaign and may show results only in a specified geographic area, to specific demographics, and at a specific time.
A new website or webpage can take up to three months to appear on Search engine results with an organic SEO campaign because Google takes time to index and rank a site. SEO, on the other hand, generates consistent traffic over time.
PPC can provide an initial spike in traffic and is effective when establishing a brand-new website that is not yet appearing in organic results. But keep in mind that once a PPC campaign is halted and the budget is depleted, any paid traffic will cease immediately.
Organic ranking positions obtained as a result of an SEO campaign are perceived to be neutral or unbiased, and thus have a higher level of credibility. SEO rankings are unpaid and based on the page’s relevance to the keyword; however, with PPC, the more you bid on a specific keyword, the higher your position in search results will be. A higher rank in both organic and PPC Serps is more trusted by searchers and is more likely to receive more clicks.
If you hire an SEO company or a PPC management company to create a campaign for your business, there may be an upfront setup charge as well as an ongoing fee. There is no expense per individual click or visitor with an SEO campaign; only the costs incurred by your in-house team or SEO vendor. With a PPC campaign, the scenario is different; there is an ongoing cost per click or visitor, and the greater your budget, the more traffic your website will receive.
As part of an SEO campaign, both SEO and PPC require the management of an SEO expert or PPC specialist to guarantee that the best keywords are chosen within budget and that your marketing campaign achieves the desired outcomes. You can run the campaign yourself, but there’s no guarantee that you’ll get good results.
Is it Possible to Combine SEO and Paid Advertising?
As you are probably aware, improving your website’s SEO gives you a significantly better chance of ranking on the first pages of SERPs, or even the #1 position, for one or more keywords that you are targeting. Furthermore, placing a suitably high price on PPC advertisements for the same term permits your ad to appear near the top of the page when someone searches for that keyword.
If you use both of these digital marketing strategies for that specific keyword, you will be able to optimize your website and purchase PPC advertising. You’re ensuring that your brand is at the top of the search results and that you have a better chance of getting those crucial clicks.
Also check Out Our latest Post SEO Vs SEM – Choose The Correct One
When you have a high-converting product, use PPC, and when you have a limited advertising budget, use SEO. If you want to drive visitors to your site quickly, PPC ads might be the way to go. However, if you want to improve your company’s online exposure, in the long run, SEO is the way to go. As a result, it’s a good idea to devote time and effort to both SEO and PPC as part of a well-rounded strategy.
Make sure to visit Stelladigital.in and find out more about SEO, PPC and what strategy will best fit your SEM campaign objectives.