Do you know that ad automation is a hot topic these days, particularly in the realm of eCommerce?
There is so much to do when you run your own store. Customers must be communicated with, the appropriate content must be displayed on the site, and you must interact across several platforms. All of these activities are automated by marketing automation in the best eCommerce stores.
According to studies, 49% of eCommerce businesses use marketing automation in some form. The biggest advantage is that it saves you and your marketing team a significant amount of time every month. Another advantage is that you could improve the efficiency of your marketing campaigns, resulting in a significant boost in revenue.
For example, you might not have time to manually send SMS, email, or chat messages to your clients or leads. Automation, on the other hand, allows you to communicate with each user at the most ideal moment and in the most optimal manner. According to studies, communicating with a user on three or more platforms increases the likelihood of a purchase by 287 %.
So, how do you go about doing this?
This article will discuss the finest email automation examples for your eCommerce stores. But before that let’s understand.
What is Email Automation and how does it work?
Email automation is the act of creating emails and having them sent to your email list automatically based on the criteria you choose. It can be used for transactional as well as promotional emails.
Automated emails can be sent at certain times and prompted by specific criteria. A recipient’s newsletter subscription, purchase history, clicks on links, time since their last purchase, and other factors could be used as triggers. Sending a user shipping date or password reset email is a common example of transactional email automation.
While email automation is reasonably simple to set up for businesses of all sizes—which is one of the reasons why email marketing has such a high return on investment—there are a few things you’ll need to do before you can start sending automated messages.
To begin, you’ll need to use an email automation service that allows you to send one-time messages as well as multi-message campaigns to your subscribers. Second, you’ll need to design email templates for your automated campaigns that are targeted to various audience segments. We’ll go through some of them below.
Email automation is something that each eCommerce firm can benefit from with the right automation platform and high-quality message content. It can help your store’s conversion rate, cart abandonment rate, and customer experience, among other things.
Now let’s jump to,
Best Email Automation examples for your eCommerce stores
Welcome email
In many industries, the welcome email has become the standard, particularly in e-Commerce email marketing. After signing up, every customer expects a formal greeting from the company.
You can give the customer a sense of what to expect from your brand and what they need to do next after signing up with a welcome email.
Because eCommerce is a firm that operates 24 hours a day, automating this process is essential. Because customers anticipate receiving a first-time customer discount with emails, your email could be the catalyst they needed to make a purchase.
Abandoned cart emails
Online shoppers are easily side-tracked while shopping online and abandon their cart in the midst, regardless of how interested in your products they are and how likely they are to place an order. In fact, the eCommerce business has seen an average cart abandonment rate of 67.45%, which is quite frustrating for store owners.
This is where abandoned cart emails come in, reminding your consumers of the items they’ve left behind and urging them to return to complete their shopping cart. You may recover 10-15% of total abandoned orders and leave a lasting impression on customers by creating a captivating abandoned cart email series.
Personalized product recommendations
If you have an email list of existing customers, you can personalize their purchasing experience by using email automation to send product recommendations. This form of E-Commerce email should be triggered by what a customer has previously explored for you on a website or purchased.
Discount email automation
One fascinating thing you can do with email automation is targeted it to the exact moment a customer is about to make a purchase.
By sending a discount just before they move towards the cart based on previous sales data. you can make sure you eliminate the price as an objection before they do a sale.
Furthermore, discount emails can be used to target clients who have purchased a product numerous times but haven’t browsed for it in a long time. In this case, email would be used to reactivate a dormant customer account.
Utilize upsells and cross-sells
Similar products can also be displayed on your shopping cart and checkout pages. Upsell and cross-sell widgets can be shown on any store page, such as a product, collection, shopping cart, checkout, or even a “thank you” page, using a tool like Recom.ai.
Similar products can be displayed based on criteria such as most recently seen items, best sellers, new arrivals, commonly purchased together, and most costly items.
Furthermore, the tools have a scout feature that provides real-time product recommendations. Scout allows customers to like or dislike recommended products, and it adjusts suggestions in real-time to their tastes.
Post-purchase follow-up
Following up with clients via email marketing automation after they’ve made a successful purchase is a great way to show your gratitude for their visit and ensure their satisfaction. It enables you to determine whether customers are satisfied with their purchases, related services (customer care, delivery options, shipping), or pricing, which stimulates repeat purchases and increases sales.
It’s also a terrific way for customers to tell their friends about their positive shopping experiences, especially if they’re still eager about receiving your products.
You can show customers that you value their feedback and would love to know what they think about your products by asking them to leave a review with a post-purchase follow-up email. This review is useful information for other future consumers, as well as for you as an eCommerce retailer.
Re-targeting emails
Re-engagement emails might help you reactivate clients whose accounts have been dormant. You may avoid churning and generate fresh interest by using email automation to reactivate clients by sharing recommendations, new products, and updates since their accounts were last active.
Conclusion
Email marketing automation may greatly assist you as an eCommerce store owner in staying engaged with your customers while also considerably increasing conversions and revenues. As a result, if you want to engage in email marketing automation, get professional help from a digital marketing agency. We have a talented team of digital marketers at Stellar Digital who can assist you with your campaign. Learn more about our email marketing services at stellardigital.in
