Are you building a new eCommerce site for your business or looking for ways to improve the usability of your current site?
Getting some inspiration from leading online retailers will help you create an eCommerce experience that will thrill your customers.
The following 10 attributes are requirements for eCommerce websites.
User-friendly navigation
“Let me search for it. How can I locate it? Why can’t I locate it? Not to worry. I’ll attempt to locate it on another website.” this requires avoiding the dreaded “customer bounce?
Create a user-friendly customer journey that allows users to easily browse between various product categories and website pages and accomplish desired journeys.
The user won’t leave your website if you have a simple burger menu, a clean header, a site map in the footer, and obvious CTA buttons.
Advanced site search
Your intelligent navigational features are kind of supplemented by this site search feature. You may have noticed that the majority of eCommerce websites contain a site search feature.
However, the majority of websites simply offer basic search, which might irritate consumers because it makes it difficult for them to find the necessary product. Users can skip navigation and locate what they’re looking for thanks to advanced search capability.
In addition to being a component of your navigation, advanced site search also helps to increase organic site visits, ultimately improving SEO and conversions. As a result, it’s a requirement for a successful eCommerce website.
Footer navigation
Have you ever thought about how to best use the footer of your website to direct people to your finest products?
Consider providing a list of links to the most popular goods, services, and knowledge that buyers are looking for.
For instance: Customers can find links to T-social Mobile’s media pages, English and Spanish websites, highlighted phones and plans, support resources, and business information in the footer of the website.
Links to all the pages they want visitors and search crawlers to find from any page on their website can be found in their footer.
Product filtering, sorting
Have you ever thought about how to best use the footer of your website to direct people to your finest products?
Consider providing a list of links to the most popular goods, services, and knowledge that buyers are looking for.
For instance: Customers can find links to T-social Mobile’s media pages, English and Spanish websites, highlighted phones and plans, support resources, and business information in the footer of the website.
Links to all the pages they want visitors and search crawlers to find from any page on their website can be found in their footer.
Ratings, reviews and other social proof
Before you made a purchase, did you read any internet reviews? 95% of consumers agree. Additionally, ratings and reviews are one of the most important components of an eCommerce website because over 70% of consumers won’t make a buy before reading reviews.
Ratings and reviews from user-generated content on your website can keep visitors there and persuade them to make purchases. Create review features for your website, and encourage users to submit reviews on third-party platforms like Facebook, Google My Business, and product review websites. User-generated social media material and endorsements are additional forms of valuable social media proof.
FAQs for product categories
A frequently asked questions (FAQ) area could aid users who have brief, simple questions before making a purchase.
You can compile a list of all the frequently asked questions and provide answers on the product pages themselves rather than getting weary of receiving emails from users about unimportant issues repeatedly. Pre-sales inquiries can be greatly decreased by doing this, and conversion rates can rise.
Along with answering common questions regarding your products, address any other questions users could have. You can address consumer questions about shipping, payments, returns, and other topics here to elevate their experience.
Wishlist
The Stellar Digital team presents our customers (from B2B to B2C, C2B and C2C) with the best eCommerce platforms each time we create an e-commerce website. Wishlist’s are a terrific resource for business owners. Such a tool makes it easier for you to understand your customers’ perspectives, increases website traffic and streamlines the processes for dealing with out-of-stock items. Furthermore, mobile users adore this eCommerce option.
Shopping cart and checkout buttons
Easy-to-use checkout and cart functionalities are essential components of eCommerce websites. Make sure your “add to cart” and “checkout” buttons are shown prominently on your website to increase conversions. Display all relevant details, including the name, price, and a number of each item in the user’s cart, when they click on their cart.
Different and secure payment options
What characteristics define a successful eCommerce website? the mechanism you use to take payments. Providing as many widely used payment methods as you can improve the user experience and may increase conversions.
Consider allowing other payment methods like Apple Pay and PayPal in addition to traditional credit cards. Including icons for acceptable payment methods on your website will let customers decide in advance how they want to pay for your goods.
Detailed shipping and return information
Giving clients complete details regarding shipping and return policies can increase their level of confidence, which increases conversions.
Make sure your shipping information and return guidelines are obvious and easy to find. It’s a good idea to include links to this information in your website’s footer.
Although they can boost your conversion rate, an extensive return policy and free or affordable shipping are not requirements for eCommerce.
Conclusion
Your sales can increase without having a cutting-edge or sophisticated eCommerce website design. Simply put, the design of an e-commerce website must be user-friendly, accessible, and intuitive. Your clients are accustomed to making purchases online. They probably do it every day, in fact. Simply said, people are searching for a familiar online experience.
You won’t have any trouble turning prospective consumers into raving fans if you give them access to services like the ones mentioned above that they anticipate from an online store and provide them with the high-quality products they require.
The top digital marketing company in Delhi NCR, and Gurgaon, Stellar Digital, offers eCommerce website development services if you need assistance getting your eCommerce website up and running or growing your eCommerce business. To reach us, please send an email to contact@stellardigita.in
