6 Benefits Of Shifting To Google Analytics 4?

On July 1, 2023, standard Google’s Universal Analytics properties will stop collecting data, according to a statement.

Google Analytics 4 will be the search giant’s next Analytics property type, with improved privacy protection and data-driven attribution for analyzing the impact of marketing efforts across the full customer journey.

If you want to get the most out of the tool, you’ll need to upgrade your implementation and start using the latest version.

Apart from ensuring you can continue to report on your website’s performance, you might be wondering why you should upgrade to Google Analytics 4. You’re in luck since we’re going to discuss the major advantages of switching.

Major Advantages of Switching to Google Analytics 4

  • Highly customizable interface

The tool’s UI is more configurable, which is one of the most exciting features of Google Analytics 4. This was formerly a bug; which Google has subsequently found and fixed.

It means you may now improve your experience with the tool by quickly customizing the time range of your data reports. This also means that instead of fumbling with the tool’s UI, you may quickly obtain the data you need.

  • Better control over custom reporting

Another fantastic feature of Google Analytics 4 is the increased power you have over custom reports. As a result, you now have more control over the data you want to examine.

The limitations that you may have faced with Universal Analytics are no longer an issue. You may create reports with custom tables, funnel visualizations, and even multiple segments layered on top of each other to better understand your users.

  • Extensive detailed reporting

You can also collect more detailed statistics with Google Analytics 4. It means you’ll be able to learn more about the type of traffic you’ve been getting over the last few days, weeks, or months.

Because Google Analytics 4 has a completely new data model. Everything you track is transmitted to your reports as events, which you can edit in any way you want to report on different activities your users take and any user qualities you want to see in your reports.

  • Better real-time data

In comparison to UniversalAnalytics, Google Analytics 4 provides improved real-time reporting. You can observe what individual users are doing on your website (or in your app) by drilling down into real-time reports.

You may now use the new DebugView to evaluate your execution in real-time, which displays a stream of test events that you send to Google Analytics.

  • New-automatic tracking

‘Enhancement Measurement’ is a useful tool in Google Analytics 4. It will keep track of how many people visit your site and what actions they take, such as scrolling pages, clicking outbound links, and watching embedded YouTube videos.

As a result, unlike with UniversalAnalytics, you won’t need to set up specific tracking. These actions are monitored for you automatically.

  • Highly effective data exporting

With Google Analytics, the data you export will be more effective. This is because you will be given more detailed data, which means you will be able to acquire more data that is more relevant to your needs, as well as a lot more data per export. If you want complete control over the data you collect, you may also send it to Google BigQuery.


When you’re ready to upgrade to the latest version, allow yourself some extra time to familiarise yourself with all of the changes.

Because it’s a brand-new Analytics tool created from the ground up, it’ll take some time to familiarise yourself with it and study the new reports and capabilities. It will give you a better chance of getting more out of Google Analytics 4 by collecting data that you can act on.

Come to Stellar Digital if you still have questions or concerns about Google Analytics 4. We have a team of professionals who will provide you with the most effective answers to your issues.