The days of writing content to raise awareness and provide information are long gone. Content writing has evolved significantly in the modern digital age. The key to success in the online marketplace is to write focused content. Produce content to market your brand rather than to disseminate information. Consider your brand to be a commodity, and concentrate on ways to sell it through content marketing.
Today, in this article, we will list actionable content marketing strategies to drive more traffic to your website:
Having a “star face” for your brand might help your website tremendously. People may be hesitant to trust your brand, but they do so when an influencer recommends it. When it comes to influencers, most people think of celebrities, athletes, social media stars, and so on. However, this definition is incomplete because influencers also include those who are well-known as specialists in their fields.
Reach out to the influencer in your industry, ask them about their ideas and perspectives. If you don’t know how to find influencers in your field? you can also use tools like buzz sumo, if used correctly influencer marketing can do miracles for your blog or website.
It is a universal truth that video captures the attention of users much more quickly than text. The use of video or graphics in a number of formats to generate visitors to a blog or website is an evergreen marketing tactic, as the saying goes “one picture is enough to describe the complete story.”
You can promote your content using different visual formats, such as Facebook stories, Instagram reels, newsfeed videos, YouTube videos, shorts, and so on.
One of the most efficient digital marketing tactics is sending tailored emails. Email marketing may help you promote your content if you use it effectively. The following are some crucial steps in using email marketing to drive visitors to your website or blog:
- Instantly create a subscription list
- Select the appropriate email marketing tool.
- Keep your emails brief and to-the-point.
- Use attention-getting subject lines in your writing.
- Make social sharing buttons available in your emails.
- Include a CTA (call to action).
- Don’t bother users with a barrage of emails.
- Make sure your email template is mobile-friendly to avoid being labeled as spam.
Social Media Marketing/Social Sharing
With over a billion monthly active users, social media has become one of the most effective ways to drive more traffic to your website or blog. The most significant benefit is direct communication with your target audience. It allows brands to receive feedback based on their customers’ tastes and have direct dialogues with them to understand their psyche better.
Many brands and businesses can use social media to direct their audience to deals, promotions, and events. Social media marketing gives you a direct path to your target audience while also allowing you to show your brand’s individuality.
The success of any social media marketing campaign is determined by a number of elements, including your target audience’s preferred platforms, the types of posts they enjoy reading, etc.
For example, if you own an online company that sells mountain/rock climbing gear and tools, your target audience is most likely young people who are looking for adventure, thus you should focus on adventure-filled postings on Instagram.
Try to create communication with a lot of social media influencers in your field to improve your social media marketing performance. Influencers have a strong loyal audience and communities, which can help your content go viral.
Use of Infographics
Are you aware of the fact that infographics are liked and shared on social media 3x more than any other type of content?
In simple words, an infographic is a visual representation of data or information. Infographics allow companies and enterprises to present a large quantity of information in a clear, concise, and easy-to-understand format.
Another advantage of using infographics on a website page is that you can create a short piece of HTML code that allows others to embed the infographic on their own site.
When someone embeds an image on a website, the HTML can be structured in such a way that the backlink to your website is automatically placed in the description. The more people who embed your infographic, the more backlinks you will receive, which will boost your SEO
Podcasts have grown in popularity in recent years, just like other mediums, they are now regarded as one of the most effective ways to market your content. The main advantage of podcasts is that they deliver long-form content/information in an easy-to-understand format.
It allows you to directly share your knowledge and stories with your audience. Establishing direct communication, allows you to develop a more personal relationship with your audience.
Another fantastic benefit of podcasts is that you can listen to them while driving home from work or while working out and other leisure activities. You may use your podcast as a lead generation engine by inviting a guest.
You can invite and feature, representatives from companies or brands with which you want to do business and feature them
- As a means of generating podcast content.
- As a means of establishing a relationship with a new lead.
There is a plethora of tried and tested content marketing strategies to pick from, but we’ve narrowed it down to the above-mentioned strategies while keeping current trends in mind. Which content marketing strategy will be the best fit for your firm relies on your long-term ambitions and ultimate goals. So, check out all of them and implement the one that gives you the best results.
Contact us to learn more about content marketing tactics for increasing website traffic, as well as other digital marketing strategies like PPC, social media advertising, SEO, and content optimization.