Google Ads: Do They Work? Why Paid Search Is Relevant Now More Than Ever

Are Google Ads effective? If so, how does it operate? These are a few of the questions that cross people’s minds frequently.

We are aware that Google Ads is a platform with the power to produce significant outcomes, which attract new customers and boost revenue.

However, some businesses continue to think that Google Ads won’t work, or more specifically, they think that Google Ads won’t work for them.

So we’re starting over: do Google Ads actually work? If so, does paid search still have the same relevance it formerly did?

Absolutely yes is the response to these questions! And in this article, we’ll explain how Google Ads works. However, first, grasp the fundamentals.

What is Paid Search?

When you put something into Google, you are presented with a list of results, known as the SERP (search engine result page), which includes both organic and paid results.

A small green box with the word “Ad” appears above the listing in paid search results; this indicates that a business, like yours, has paid to have its page appear at the top of the list. You can accomplish it via the Google Ads search advertising campaign, which will cost you a little fee for each individual who clicks on that link. Paid Search uses pertinent adverts to direct visitors to your website.

How does Google Ads help?

  • Keyword planner assists you to choose search terms for Google Ads

The estimated search volume for the keywords will also be available for you to observe; you can then choose how much money you are willing to spend. The cost to win an auction and have your ad appear at the top of the search engine results page should be lesser, the lower the keyword search volume. It is crucial to choose keywords wisely because the pricing is based on how many other companies are utilizing the same keywords.

The quality of your ad creative and its relevance to the keywords the ad is related to may both be assessed using the crucial indicator known as Google Quality. The quality score evaluates the overall user experience that your advertising and landing pages offer when consumers conduct keyword searches by taking into account a number of signals (s). The quality score is determined by three primary factors: the effectiveness of the keywords you select, their relevancy to the ad creative, and the landing page’s user interface.

For each keyword, it is specified as an actual integer between 1 and 10. Because it significantly influences the cost and effectiveness of your sponsored search campaign, a quality score is important.

Choosing the proper keywords can help you reach the right customers at the right time and advance your business objectives.

  • Control over your ad campaign setup and results monitoring

With the help of Google Ads, you may create an ad from scratch and track its progress. Once your account is set up, all you need to do is create your first ad, describe what your product is, include your selected keyword (or search term), and then you’re done!

Increase brand visibility, whether you want to attract new clients or increase online sales.

You can monitor how many people saw your advertisements and how many of them actually click through to your website, which is what you pay for on a cost-per-click basis, with Google Ads. You may even see the sales that your website is producing as a result of your advertisement.


Being in the top five search results greatly increases the likelihood that someone will click through to your page. Google ads are all about making sure you are advertising on Google to the right people at the right time. With paid search, you can monitor each of your advertisements and the money you spend on them, whether you are showing them internationally or just locally. This makes it simple to monitor the ROI (Return on Investment).

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