So, in 2022 and beyond, how can you obtain high-quality backlinks?
More than 66% of websites include zero backlinks.
One of the most significant Google ranking variables is the number of backlinks.
You can now appreciate the significance of backlink development.
However, the question is: How can you get relevant backlinks to your blogs in such a case?
In this article, we will explore how to build awesome backlinks, but first, we must understand the fundamentals.
Let’s begin,
Why do we require to Build Backlinks?
Search engine crawlers treat backlinks like votes. The more links pointing to your website, the more weight search engines will give your blog pages. More high-quality links are likely to help you rank higher in search results.
The bulk of authority sites scores well for competitive keywords in this manner. Because they are linked by thousands of blogs all over the world.
Backlinks come in two types
Dofollow
These are the links you need to build. Dofollow links instruct search engines to follow them. If an authoritative site offers you with a Dofollow link, your traffic to that page will skyrocket.
Nofollow
These links tell search engines that the links should not influence the ranking of the link’s target in the search engine’s index. Hence, they are actually of no use but they still matter.
For example, all social media links are Nofollow but still search engines give them some weightage that boosts your rankings.
That’s why both Dofollow and Nofollow links are crucial,
In case, you are only building Dofollow links, that’s the best way to get penalized by Google algorithms. It is advisable to spend your time and efforts creating both types of links.
Now let’s get into,
How to Build High-Quality Backlinks in 2022 and beyond?
Produce killer content
Let’s start with a simple, well-known, and popular link-building strategy: generating high-quality content that many others in your field would want to link to.
It goes without saying that content with a wide range of expertise, credibility, and authority (E-A-T, anyone?) will inevitably be linked to other content producers online.
However, it also depends on how you deliver it. For a very long time, listicles have been incredibly popular.
It’s because listicles break up lengthy, otherwise complex content into easier-to-consume, bite-sized pieces.
The additional benefit? Listicles are popular for linking because of the way they present information.
Share original backlinks
Creating infographics is another way to attract relevant backlinks to your website. People enjoy infographics for similar reasons that they enjoy listicles because they present complex information in easier-to-understand formats.
Infographics are frequently used to provide statistics about a certain topic, therefore the creation process will involve research on your part as the developer. But the finished article will be a concise piece of SEO content that is incredibly shareable.
Make sure to optimize it with a file name and alt text that contain relevant keywords, but organic rankings are not the main source of backlinks in this case.
You want to generate an embed code and then distribute it as much as possible. Post it on social media and get in touch with influencers and other people in your field to encourage them to tell their followers about it.
Infographics are popular and preferred because they save people time by allowing them to easily reference the statistics they present. The greatest approach to obtaining backlinks is through it.
Guest post
Traditional link-building strategies like guest posting still produce results when done correctly.
Creating a fantastic piece of content for a website in your niche is the idea behind a guest post. After confirming the content’s relevance, you contact websites with solid traffic and domain authority and ask them to post it in exchange for a backlink to your website.
You may recall that in 2014, Google’s own Matt Cutts famously said that guest posting was dead.
He was responding to the extent to which guest posting had become a form of spam in the SEO community.
He wasn’t altogether off-base either, what with people paying for the chance and all that.
If you create very amazing, relevant material for a website without proposing money or anything else spammy, and the publisher posts it and gives you a backlink in exchange, that’s a fantastic link.
However, a word of caution: make sure the site where you select to post is genuinely relevant to your own site, as this is the only way Google will assign any SEO value to the backlink.
Build infographics
You may increase traffic to your website and obtain high-quality backlinks by creating great infographics.
Why, do you ask?
Visual information is simple to understand and, more crucially, share.
You must first come up with a list of possible topics for your infographic. After you’ve identified a relevant and trending topic, you’ll need to create relevant content and gather statistics to back it up.
Lastly, find a designer that can bring your infographic to life.
Also, remember to include your logo in your infographics. Because website owners might grab your infographic and post it on their own website, it is crucial.
Also, remember to include your logo in your infographics. Because website owners might grab your infographic and post it on their own website, it is crucial.
If you include your logo on the infographics, even if you don’t acquire a backlink, your brand will still receive enough exposure.
Broken link building
It involves looking for any sites that may have broken links (404 error pages) before contacting the site’s owner. For websites with a lot of pre-written content, this backlink strategy is advantageous.
Using the Check My Links Chrome extension or backlink tracking tools like Ahref’s backlink checker, you can discover broken links.
When you discover a broken link, email the website’s owner to let them know.
Three ways exist for you to benefit from this:
- You need to start the relationship-building process by sending that blogger an email.
- You can mention that you already have content similar to the broken link page and persuade the blogger to link to it instead.
- You may easily duplicate the broken link page and provide the blogger with a link to your page as a fix.
Conclusion
Here are a few backlinking strategies that one can use to build fantastic backlinks. Other tactics also exist, but listing them all would make this article unending. Therefore, try each one out and evaluate the results for yourself.
However, it would be much better if you sought the help of a professional digital marketing company in Delhi, Gurgaon, NCR. You’ve come to the right place if you’re looking for one. Stellar Digital is a top digital marketing company in Delhi NCR and Gurgaon. Our skilled team of digital marketers can help with your project. To reach us, please send an email to contact@stellardigital.in
You can also explore our digital marketing services by visiting at stellardigital.in
