How To Select The Best Font For Your Business Logo Design?

It’s crucial to pick the right font for your logo. You may entirely change the tone and message of your business by changing the font of your logo. Your font has the ability to impact the thoughts and feelings of your customers.

But, with so many font options, how do you know you’ve chosen the proper one?

This article will assist you in becoming a logo font specialist. We cover everything there, including font types, selecting advice, and actual font examples.

Different types of Major Fonts

  • Serif fonts have serifs at the end of each stroke, which is short vertical lines. Respect for tradition, reverence, reliability, and comfort are all conveyed by this classic font.

Times New Roman, Georgia Italic, Trajan, and other fonts are examples.

  • Sans serif fonts lack serifs and offer a more modern appearance. They evoke a sense of aspiration, novelty, and neatness.

Calibri, Myriad Italic, Helvetica Bold, and other fonts are examples.

  • Script fonts appear to be written with a pen. These fonts convey creativity, elegance, and tenderness.

Bickham Script, Edwardian Script, and Lavanderia are some examples.

  • Modern fonts are new-style, straight typefaces that represent decisiveness, advancement, elegance, and style.

ITC Avant Carde Extra Light, Futura are two examples.

  • Display fonts are unusual job typefaces that are rarely seen on logos. Such fonts convey emotional depth, individuality, and friendliness.

Valencia, Giddyup, and Spaceageround are among the examples.

Tips to choose a font for your Brand’s Logo Design

  • Prioritize legibility

When designing a logo, readability should be one of your top objectives. A great company logo is made up of many factors, and font legibility is one of them because it interacts with your brand identity and personality. You want to choose a typeface that strikes the right balance between understandable text and something distinctively yours.

Here are a few ideas for how to go about it

Colour combinations should be considered. On a light-colored background, a light-colored typeface will be difficult to read. Choose colors that are in sharp contrast.

Heavily written logo typefaces are generally difficult to read, even if they appear nice. Consider increasing the distance between letters and the line height because they require a lot of breathing room.

If you’re using a scripted font, avoid using all caps.

To find out which fonts work best with your logo, experiment with alignment, space, color, and size.

  • Think about scalability

Your logo will appear in a variety of formats, including digital and print. Consider the following to optimize its impact

Where will people view your logo?

Consider readability and the length of time you have to grab someone’s attention with your logo design. Consider how and where your brand will be seen by clients, and modify your logo font to make it the most effective in various contexts.

What is the goal of your logo?

Will your logo be printed on t-shirts? Or is it going to be based on digital assets? The fonts you choose for your logo should be different depending on the principal medium it will be used.

Smaller assets, such as profile photographs, letterheads, and favicons, can hide the logo font details and lose its personality. Worse yet, you’re likely to reduce your logo’s legibility, which is a no-no.

  • Keep it simple

Great logo design relies on simplicity. Avoid using more than two font pairs, as well as extraneous symbols, containers, and complicated fonts. Only use what is beneficial!

Logos are printed on a variety of assets, scaled up and down, and in black and white. Adding too many features to your logo will make it feel cluttered and difficult to scale. Keep it simple but effective.

  • Don’t use trendy fonts

Trends come and go; what is fashionable today may be obsolete tomorrow. Do not be fooled by fleeting fashion if you want your firm to thrive for years to come. Choose a font that reflects the ideals and qualities of your firm.

  • Avoid using too many fronts

The best option is to use one typeface or (two tops). More fonts may appear unpleasant, causing potential clients to be suspicious. It’s worth noting that high-profile companies tend to use only one font. Smaller companies are more likely to use distinct fonts for their company name and slogan.


Choosing an appropriate logo font design for your business takes time and effort, but if you consider the above-mentioned factors, you might make a perfect choice. Still, if you’re having trouble, reach out to Stellar Digital, a well-known graphic design company that specializes in logo and graphic design services. Visit for more information.