When it comes to creating and implementing the most effective content marketing plan, including video is a must. Video content gives you a dynamic and compelling platform to express your brand’s story, build a loyal following, and increase conversions.
While shooting fast videos and publishing live video content on social media are both simple tasks, creating data-driven video content will necessitate a different set of tools and resources.
Learn how to make video infographics and how they may help you meet your content marketing objectives.
But before that first, let’s understand,
What is a Video Infographic?
A video infographic, according to definition, is a visual representation of data and knowledge in the form of an online video. It’s one-of-a-kind, high-impact content marketing. A video infographic provides the audience with morsels of high-value information that, after only 90 seconds of viewing, may improve their perspectives on the subject matter.
Because it is an enjoyable blend of audio and visuals, viewers are more likely to create an emotional connection to the message and are more inclined to respond to it, share it with friends and colleagues, and even watch it numerous times.
Now let’s jump to,
How to create infographic videos?
For creating engaging infographic videos follow these steps
Highlight your objectives and target audience
The first and most crucial step is to figure out what you want to accomplish with your video infographic. It will be tough to design a targeted video that hits the right spot without a clear purpose in mind. Any of the following could be your goal
- Converts prospects into customers
- Increase website visits
- Enhance your brand with market-leading content
- Boost social media engagement
Similarly, while you may find all of the research you’ve gathered fascinating, your audience may not. Keep your individual audience’s motives and interests in mind at all times for optimum impact, and place this at the beginning of your video.
Gather and analyze your data
After you’ve determined who your video is aimed at and the goals you want to achieve, gather data from a variety of sources, including:
- Primary investigation (Interviews, surveys, focus groups and business reports)
- Secondary sources of information (industry reports, competitor content and other third-party research)
When you’ve organized your data and studied it for major patterns, results, and correlations, ask yourself these three questions to figure out what your video’s main focus will be:
- What’s the primary message/trend you want to convey?
- Which of your results is going to grab your audience?
- What do you want your audience to leave knowing?
Strategize and storyboard your video
The next stage is to make a detailed plan for your video infographic. It doesn’t have to be a long process, but planning out how your video will begin, progress, and end will make the process go more smoothly and guarantee you don’t overlook any important details.
The main video elements to strategize are:
- What will your call-to-action be depending on your goals?
- If there are any brand rules to follow, such as colors, typefaces, and styles,
- Whether you need subtitles or translations into multiple languages, you’ll need more time.
- Consider how long you want your videos to be, keeping in mind that attention spans on social media are much shorter.
- A storyboard is an excellent way to plan out your video strategy. A storyboard allows you to experiment with how your information will flow by breaking your video down scene by scene.
Write your script and record your voice-over
Now is the time to talk about voiceovers. While a voice-over isn’t required, remember that your audience is likely to be made up of a variety of learners, and while visuals help most of us learn, audio may be a great reinforcement.
A script that supports your main points and guides your audience through the content can make your video more memorable and understandable. We recommend recording your voice-over before you begin constructing your video since it helps you remain on track and determines the tempo of your animations.
Produce your video
Bring on the fun! This is your chance to express yourself using images, charts, animation, and music. You can either use one of our thousands of graphics or upload your own. But don’t forget to include:
- Adding geographic data to our most recent map graphics encompasses continents and countries.
- Create your own data visualizations, such as animated graphs and charts.
- Using our ready-made templates, you may make your video even faster.
- Changing the color of our images to match your brand or issue.
Export your video and market it
All that’s left to do now is save your finished video in the format of your choice (for example, Vimeo, mp4, sho.co, or YouTube) and share it with the world.
Depending on what you want to achieve. You might post it on social media and tag relevant partners, make a GIF version to persuade your email list to download the full video or put it on your website to attract new visitors.
You now have your own video infographic that generates results for your business.
Conclusion
A crucial cornerstone of a successful video marketing strategy is infographic videos. They’re fantastic for grabbing your audience’s attention and increasing conversions.
As a result, if you’re thinking of making infographic videos, you should get professional help from a digital marketing company. At Stellar Digital, we have a talented team of digital marketers who can assist you with any project. So, what are you waiting for? Go to stellardigital.in to learn more about our video and digital marketing services.
