What Is Headless CMS & What Are Its Benefits?

The demand for the popularity of headless CMS has been growing in recent years. Customers’ expectations for a personalised experience are rising at the same time. According to a segment (Twilio) research report, 77 % expect to receive a personalised experience. According to the KIBO research, tailored commerce improves ROI by 300% or more. It’s all due to the numerous benefits of a headless CMS.

As a result, we shall learn more about headless CMS in this article. and what are the advantages?

Let’s get started, shall we?

What is a Content Management System?

A content management system (CMS) is a software platform that manages all aspects of digital content creation, delivery, storage, and change in an organization. And it was created to manage the development and modification digital of content (you can take WordPress, one of the most simple examples).

They enable businesses to generate, maintain and edit the content on their websites without the need for highly skilled developer technical skills and knowledge. A CMS website can be regarded as a database for managing web content in one single application, complete with publishing tools, search, and editorial capabilities, among other features.

What is a Headless CMS?

A backend-only CMS is known as a headless content management system. The presentation layer, which is the system’s head, is separate from the body (Content repository or Database). The body is thus split, and the CMS is referred to as Headless CMS.

Both the presentation layer and the database layer work independently in a Headless CMS. The backend is where the content is created and edited. The content can then be sent to any channel or device with the help of flexible APIs.

Major benefits of Headless CMS

  • Headless CMS support Omnichannel architecture

Marketers must generate outstanding content for all client touchpoints. Because traditional CMS has a monolithic architecture, users must handle each channel separately. Headless CMS, on the other hand, has the ability to deliver compelling content consistently across all touch points.

As a result, a Headless CMS’s omnichannel architecture aids sales across numerous platforms, devices, and channels.

  • Easily scalable

Both the front end and the back end are maintained distinct. As a result, if there is a problem or a maintenance issue, the website will not experience any downtime or performance concerns.

The benefit of a headless CMS is that it allows you to manage content from a single location while also allowing you to change developer tools and frameworks at any moment. In Headless CMS, the number of hosting possibilities and deployment environments is limitless. The Headless CMS has the advantage of expanding quickly and meeting changing requirements.

  • Cost-effective

Your business teams will be able to build new functionality much faster with a headless CMS because it requires less technical participation.

For example, if the marketing department wants to establish a new series of product mini-sites, they may go straight to the CMS and start developing right away instead of waiting for developers to construct CMS-based templates.

Because you may start with a smaller solution and work your way up rather than starting with a single large installation, your up-front costs are reduced as well. It’s preferable to start small and scale up as needed.

  • Future proof

By separating your appearance layer from your data and logic layer, a headless CMS allows you to future-proof your application. It enables you to organise your content to make future-proofing new projects easier, as well as rebranding one or more channels with no technological modifications required within the CMS. These Headless CMS approaches are used by developers in sections of their existing stack where it makes sense. They chop out parts and use APIs to bring everything together.

  • Improved security

It’s a small attack surface because the Headless content is segregated from the presentation layer.

Use cases for Headless CMS

  • Websites and web apps

They operate with static site generators like Gatsby, 11ty, and next and are a common choice in high-performing “Jamstack” sites. They’re also popular with modern JavaScript frameworks like React, Vue.js, Angular, and others for web projects.

  • E-commerce sites

Some Headless CMSEs are versatile enough to be used as an E-commerce backend to some extent. You can also use sanity to connect headless content to existing e-Commerce platforms and product inventory management systems like Shopify and SAP Hybris.

  • Products and services

In this example, you can manage content for any product and service: voice assistants, digital kiosks, and print websites- all from the same location, thanks to a well-designed headless CMS that isn’t focused on a page-based content structure (which should be easy to construct but optional).


We hope that by reading the above points, you will have a better idea of what CMS is and how it may assist you. The most crucial consideration is how you want to manage your content, as this will have an impact on your total business. So, marketers, it’s time to scale up and move beyond standard content management systems.

Come to Stellar Digital if you’re considering Headless CMS. As a competent mobile app development company, our team is always ready to assist you with Headless CMS and associated services.