Why Does Your Brand Require A Custom App?

There has been a surge in the demand for custom mobile app development based on the reports, on average, nearly 7.5 hours per employee per week are saved by using customized mobile apps. Also, 82% of business owners believe that it helps them generate additional business revenues.

Customized mobile apps can be built wholly or partially to fit your company’s goals. Their primary goal is to meet your business needs. This is the main cause of custom mobile apps’ rising popularity and preference among businesses globally.

The top reason why brands need Custom App Development

  • Highly scalable

Consider the scenario where you need an app to scale your business at the rate it is growing. Spending money on capabilities or features that your business does not currently require is not a good idea. However, you must pay for it because the premium tier already includes the function you actually require.

Customers using off-the-shelf products must be thus tied in, and they ultimately pay for scalability that they do not require. Due to the fact that you can always ask the developers to highlight the app’s capabilities depending on your business requirements, you won’t need to deal with this issue with a custom solution. Due to their propensity to be cash-strapped, it is something that is particularly helpful for Startup enterprises. It is undoubtedly crucial that you do everything you can to save money when starting your business.

  • Security

It is not necessary for all business apps to have full security. There are apps with advanced security features and apps with shaddy security features that could be dangerous for your company.

Since suitable security features will be taken depending on your business requirements during app development, having a custom app created specifically for your company can make your security system considerably stronger.

Data is crucial, thus you must think about the best mobile app development company when creating your app.

  • Customer experience

If you have greater control over the app experience, your company’s app can provide a truly personalised experience. It’s a really effective method for creating brand loyalty, which aids in keeping customers.

No matter what business or industry you are in, having loyal clients is essential to success because doing repeat business with them is more profitable than seeking out new consumers. You can accomplish this with the help of a custom app.

  • Creating a direct marketing channel

Your personalised app gives you a direct link to your clients and opens up a free direct marketing channel for you. You may regularly increase traffic to your business and educate your consumers about deals and promotions by using techniques like push notification.

Reaching out to your current clients is significantly more affordable than trying to find them online through targeted advertisements, which can be highly expensive.

  • Boost productivity

Regardless of the size of your company, the bespoke app can enable seamless office collaboration by integrating a number of capabilities; increased efficiency leads to increased productivity.

Generic apps have a very low likelihood of interacting with your current software package in a seamless way, which might lower employee productivity because they may run into problems and ultimately fail to complete their work efficiently.


If a custom app is designed with your business needs in mind, it can provide your company a significant boost. Custom apps provide security, faster maintenance, and high scalability to help organisations succeed.

If you also wish to develop a custom mobile app then hiring a best mobile app development company in Delhi and Gurgaon that provides mobile app development services is essential. If you are searching for one then your search ends here welcome to Stellar Digital. We have an experienced team of developers that will help you out with your project.