What Lead Generation Techniques Should Businesses Use In 2022?

Did you know 65% of companies face a difficult time in lead generation? The reason for this is that as sales cycles lengthen and more stakeholders become involved, the entire sales process becomes much more difficult. Whether you are a start-up, a small-medium enterprise, or a large corporation, the common issue that all types of businesses or marketers have had to deal with is how to increase lead generation.

According to HubSpot, converting leads into customers is the top priority for 74% of businesses.

B2B lead generation ideas play an important role in developing a pipeline of high-intent prospects for businesses. By learning about lead generation techniques, you can increase your conversion rate and earn more profit.

What is lead generation?

It is the marketing process of generating consumer interest or inquiry in a company’s products or services. The primary goal of lead generation is to build a sales pipeline, which allows brands or organizations to nurture prospects until they are ready to make a purchase. Lead generation can be used by any type, size, or scale of business, including B2B and B2C.

The Best Lead Generation Techniques to Keep an Eye on in 2022

  • Learning about SEO (Search Engine Optimization)

Are you aware of the fact that only 10% of search users go past the first page of search results while looking for the information?

Due to this, it becomes very difficult for any business to make their website appear in front of potential prospects, irrespective of how well designed and informative the website is.

That’s why Search engine optimization (SEO) remains one of the most successful lead generation techniques, especially for online, B2B and B2C businesses. Formulating a perfect SEO strategy every time is not easy, although the first step is to make better use of the available tools. The majority of website builders come with SEO tools. Keeping the search engine visibility top of the priority.

On an initial stage you can begin with ensuring your website:

      • Provide useful information.
      • Respond to frequently asked questions.
      • Include clear and easy-to-understand writing.

Learning about SEO techniques is free and beneficial for you, but in a competitive marketplace, it will be wiser to take the assistance of a professional SEO agency or firm.

  • Email Marketing

These days you may have heard that email marketing is no longer effective, so what is the truth? The truth is email marketing is still one of the most effective ways to market and promote your products and services. Take a look at these HubSpot research statistics.

      • 64% of small businesses use email marketing to reach customers
      • Marketers who used segmented campaigns noted as much as 760% rise in revenue
      • 78% of marketers have seen a rise in email engagement over the last 12 months

Based on these stats we can say that email marketing is one of tried and tested lead generation techniques.

  • Pay-Per-Click Advertising (PPC)

Nowadays, the majority of businesses or brands use PPC ad campaigns to either target top-of-the-funnel customers or generate new leads. It is a great technique for attracting visitors to your landing page, website, or other supplemental content.

This strategy can also be used to keep customers at the beginning of the funnel. Customers use different types of keywords to search for the same product at different stages of the sales funnel, which these marketers must understand.

To improve lead generation, organizations can create single keyword-centric ad groups. These ad groups help businesses provide consistency and continuity to their target customers. Businesses/brands can benefit from the idea of assigning negative keywords to campaigns in order to appear in relevant searches.

For instance, time management software might be a negative keyword for a campaign based on project management software.

  • Content Marketing

Did you know that content marketing generates 3 times more leads than traditional marketing?

Because the field of content marketing is so vast, it is essential to focus on the type of content that aids in lead generation. However, an effective content marketing strategy demands a certain level of diversity and experimentation in order to identify your most promising growth opportunities

Here are a few examples of effective content lead generation techniques

      • Podcast
      • Blogging
      • Guest posting
      • Webinars
      • Developing an online PR

Creating video and publishing it on YouTube and other channels etc.

  • Social Media Marketing

One of the best ways to generate leads is through social media channels. It assists in the development of the brand image. Businesses/brands grew by 24% when they used social media for lead generation.

You can build an active audience and share relevant content with them by using social media platforms. This allows you to broaden your audience and build a stronger relationship with them. The social media lead generation technique aids in the generation of leads and the invitation of these leads into your sales funnel.

  •  Some Crucial Social Media Lead Generation Principles

    • Social media advertising

You will see a lot of lead generation ads on social media platforms like Facebook, Twitter, and LinkedIn. Right on the platform, you can collect direct leads by targeting social media users with targeted marketing.

    • Run a contest on social media platforms

Businesses or brands run a contest on social media platforms for two reasons:

      • Acquiring a large number of leads.
      • Participants can distribute it to their contacts.
    • Gate your valuable content

In case, you have deep and valuable insights about your products and services, you can gate them and share them on social media channels. It will help you to gather relevant social media leads.


Generating leads is an essential requirement of any growing business. There are numerous other lead generation techniques to choose from, but the ones listed above have withstood the test of time. Implement the above-mentioned lead generation techniques and evaluate which have proven to be beneficial for your brand or business.

Leave a Reply