7 Best Data Visualization Tools For Marketers In 2022

As per the Fortune business insights report, the data visualization market in 2019 was estimated at $8.85 billion. By 2027, the market worth is expected to be $19.20 billion at a compound annual growth rate of 10.2%

The global market for data visualization is being driven by the proliferation of smartphones, rising internet usage, rapid advances in machine learning, expanding adoption of cloud computing technologies, and the internet of things.

Data visualization market growth is also being fueled by the growing trend toward smart factories and the expanding usage of visual analytics, information visualization, and scientific visualization in both small and large companies.

What is Data Visualization?

It describes the process of graphically representing data in the form of statistical graphs, heatmaps, charts, infographics, and maps of locations.

Data presented visually is simple to comprehend and analyze, facilitating the successful application of the data’s actionable insights. Relevant stakeholders can then use the insights to make more efficient real-time decisions.

The visual depiction of data is made easier by data visualization technologies that incorporate support for streaming data, AI integration, embeddability, collaboration, interactive exploration, and self-service features.

Here is a list of some of the top data visualization tools that are becoming well-known in the market for their outstanding usability and performance.

  • Tableau

One of the most widely used tools for data visualization. More than 57000 companies can choose from its interactive visualization options. Additionally, Tableau Public has a free version of it available.

For those who wish to experiment, Tableau public is the greatest option because it enables you to create vivid, stunning, and interactive dashboards without any programming knowledge. with access to the majority of the features of the paid-for software (Tableau desktop).

Additionally, Tableau Public may connect to a variety of sources, such as Excel, text, and CSV files. The main drawback is that you cannot locally save your creations and your content is accessible to anybody. Although it works well for amateurs and enthusiasts, sensitive data initiatives should not utilize it.

  • Google Data Studio

Being the primary supplier of the tools that are used the most in digital marketing. Google has introduced Google Data Studio to the market, which is free to use, has a straightforward user interface, and offers many options. It became accessible in 2016. The majority of the data that you can access through Google tools is also available here via native connectors, expanding the range of potential uses for your data across several platforms.

With the help of many capabilities in Google Data Studio, you can create a data flow specifically for your business and clients, substantially streamlining everyday tasks and reporting.

  • Microsoft Power BI

Microsoft software is not limited to word processing, spreadsheets, or email! They are also skilled in data visualization. The Microsoft Power BI Platform offers a complete, commercial edition that incorporates all of its functionality, but it also offers a condensed, free version that gives you access to some delicious data visualizations.

Power BI is an excellent method to become familiar with popular types of charts and graphs utilizing a straightforward drag-and-drop interface. The free edition of Power BI enables you to connect to more than 70 data sources, publish content online, and export content to PowerPoint, Excel, and CSV. It offers more than two dozen data visualization styles, including heatmaps, scatter plots, and tables.

The full enterprise edition is paid for by many employer companies, so building some simple data dashboards for your portfolio might be a good way to demonstrate your software expertise. Check it out without a doubt.

  • Zoho Analytics

It is a business intelligence reporting and analytics software. Leading companies like HP, IKEA, Philips, Hyundai, and thousands of others rely on the program. Non-technical people may quickly and easily construct dashboards with aesthetically appealing data and meaningful analysis of the program.

Simply uploading data to Zoho Analytics from any source is all that is needed. Importing is simple and can be done from a local file, cloud storage, business application, or web URL.

You may build charts, pivot tables, and tabular view components using the software to produce smart reporting and dashboards. It offers a drag-and-drop interface, allowing you to also create personalized customizations.

  • Google charts

Google Charts, one of the biggest participants in the data visualization market, is renowned for its ability to create graphical and pictorial data representations. Google Charts is coded with SVG and HTML5. In addition to offering customers unparalleled cross-platform compatibility with iOS, Android, and even earlier versions of the Internet Explorer browser, Google Charts have zoom functionality.

  • Sisence

It gives anyone, everywhere in your organization, access to immediate insights. It enables you to make data-driven decisions by enabling you to create visual dashboards and reports to present any piece of data.

  • Dundas BI

It facilitates the development of ad hoc, multi-page reports by providing fully customized data visualizations with interactive scorecards, maps, gauges, and charts. by giving consumers total command over graphic components. The difficult process of cleaning, looking through, processing, and modeling large data sets is made simpler by Dundas BI.


The above-mentioned are some of the major data visualization tools for marketers to watch out for in 2022. There are other options as well but if we try to include every option then the list will be unending. That’s why if you have any question or doubt regarding any of these tool contact@stellardigital.in our team will provide you best solutions for your problems.