Amazon SEO vs Google SEO: Which is the better choice?

Are you aware that Amazon has surpassed Google as the preferred platform that consumers like to use to find products?

Although it may come as a surprise to many, but this is the truth.

Instead of using Google search when a consumer has a specific product in mind, they turn to Amazon search.

You might run into problems if you attempt to use Google SEO strategies or habits for Amazon SEO, which is why we’re going to differentiate between the two today.

Differences between Amazon SEO vs Google SEO

  • Keyword differences

It’s crucial to include them in your website’s content/copy and recommended meta tags when optimizing your website for one or two long-tail keywords on Google. Remember that Google was created to help you find the solution to a specific inquiry.

On Amazon, on the other hand, customers tend to be very precise about the things they are looking for, so they write specific names or product codes and that’s it.

To put it simply, Amazon moves away from “long-tail keywords” by allowing you to shorten long phrases without affecting your ranking for the long phrase.

  • External links

Linking is one of the driving elements behind Google SEO. It implies that the more high-quality links your site receives, the higher its authority score will be, increasing your chances of appearing near the top of SERPs.

Amazon’s search engine, however, does not permit linking. The most important factor in determining whether your product ranks highly on Amazon’s SERP is sales volume.

The question is now, how can you benefit from integrating Amazon SEO with Google SEO?

The most recent improvement to Amazon’s SEO system now allows you to use outside visitors to affect your products’ rankings. Utilizing Google SEO is one such strategy. Create a blog and post updates with links directly to your product listings.

To spark the interest of the readers, provide insightful yet captivating content. Sales will increase, which will raise the product rating.

However, it’s important to note that there are instances where sending traffic to the product listing directly is not the best course of action. Your ranking on Amazon may be hampered by the smaller ratio of views to total purchases. Don’t worry, you can handle this with a landing page.

  • Algorithm differences

Google and Amazon have different brand performance indicators that are tied to their algorithms. Your page’s ranking on Google is determined by factors such as user experience, bounce rate, CTR, session length, user return rates, and an assessment of the page’s relevance.

While the most recent A10 algorithm upgrade on Amazon now considers outside traffic as a deciding factor in product rankings. Internal advertising tools such as Pay-per-click are given less weight. The authority of the seller and the number of product impressions are two significant elements that determine keyword rankings.

  • Conversions VS Clicks

Starting with their purposes, Amazon SEO and Google differ greatly from one another. Amazon sells products, whereas Google is a search engine that incidentally sells ads about everything. Every click on a page and the amount of time spent on it matter to Google, while nor for the Amazon. Amazon only considers “Sales,” or the click that resulted in customers making purchases.


Although both Google and Amazon are quite helpful for SEO, it’s crucial to understand where they would be most beneficial. Set your business goals and decide which of the two can be more advantageous for you, since Google answers questions while Amazon offers products.

Alternatively, decide which of the two is consistent with your business plan. You can make advantage of both platforms if you know how to use them properly.

The best digital marketing company in Delhi NCR, and Gurgaon, Stellar Digital, can help you determine which of the two platforms is best for you. For further details, simply email us at