What is the first social media channel that comes to your mind when you think of social media marketing? Because of the platform’s repute, the majority of people will respond with Facebook. Stellar Digital has managed hundreds of paid Facebook campaigns for our customers, so we have first-hand knowledge of the ROI that can be achieved with Facebook marketing. That being stated, in this post, we will enlist some of the best Facebook marketing strategies that will assist you in running a successful Facebook marketing campaign. Let’s dive into Facebook marketing strategies without further ado.
Build a Facebook Business Page
Building a Facebook business page is an easy and simple process. Create a business page at Facebook.com/business and choose from a variety of business categories, such as a local business or location, a brand or product, or a cause or community. Properly fill in the sections to provide precise information about the company. After filling in the basic information, begin adding images or logos, a cover image, and a profile picture—this is akin to creating a personal Facebook page.
This is the framework of your page, where you will provide a brief description of your business along with information that will be of interest to your potential customers. After that, create a username that will allow customers to communicate with you through Facebook Messenger. Thereafter, you can add to your description, provide your location, and start writing your first post. You’re now officially in business, at least on Facebook.
Obtain a Vanity URL
Although there are several ways to optimize your page once it has been set up, the first and most important thing you must do is obtain a Vanity URL. When you use a URL, your profile page is not only easier to find on Facebook, but it is also more searchable on Google. It will be linked to your site’s keywords by Google, and it will seem more professional and fantastic.
Put Up a Great Cover Image
You can use Facebook’s page design to place an 820×312 pixel cover image at the top of your business page. You may wish to optimize that cover image in order to attract new visitors’ attention, urge them to study and explore more, and deliver an excellent mobile experience.
Add the CTA Button
Most individuals don’t realize that if you run a business, the ultimate goal isn’t to have actual Facebook followers. It is, however, to convert those followers into active customers. You can provide directions on where users should go next by including a CTA (call-to-action) button or two on your page. It could be a link back to your store, to arrange an appointment, or to contact your company. You can also add CTA buttons on Facebook for an easy customer journey. Don’t overdo it, but make sure your fans know where to go next, and keeping them on Facebook is a terrific strategy to increase your Facebook visibility.
Use of Facebook Stories and Facebook Live Features
With these two excellent features or functionalities, Facebook has given its users more flexibility. You can use Facebook stories to share day-to-day updates from a minute or a brief promotion for your business.
Facebook Live, on the other hand, allows you to add a more personal touch. Live streaming conveys the impression of being present in the location where the video is being recorded. Try live streaming fascinating things you do or simply posting a life update.
Identifying Your Target Audience
If you’re serious about marketing your product or service, you’ll need to figure out who needs or wants it. Determine their age, location, and occupation, as well as why your product or service is valuable to them. You can learn a lot about your client’s tastes and preferences by using the Facebook audience insights feature. You may learn about gender, education, relationship status, geography, language, Facebook usage, and even previous purchases of potential clients.
Don’t worry if you’re interested in Facebook marketing products and services but don’t know where to begin. At Stellar Digital, we have a seasoned staff of digital marketers who will assist you to the best of their abilities. Just checkout out the social media marketing services we provide.
Build Custom Page Tabs
If you’ve seen, your page tabs are configured to timeline, about, images, likes, and more by default. However, Facebook allows you to create and use custom tabs, which are essentially landing pages within your Facebook page or a CTA (call-to-action) where you may display everything from case studies to marketing offers to other campaigns you may be running.
They’re right at the top of your website and direct your visitors down a certain path to complete the task you’ve set out for them. If you’re employing a lot of employees, for example, you’ll probably create a special tab for jobs that links to your Jobsite.
Create custom tabs by signing in, visiting your page, clicking the “more” tab and selecting “Manage tabs” from the dropdown menu.
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Facebook groups give page owners a platform and tools to establish an engaged, relevant community among existing and new customers. Groups serve as the focal point for meaningful conversations between brands and customers, as well as among customers themselves. Customers can use groups to become advocates for the company.
Essential benefits Facebook group provides:
- Increasing membership with people who share common interests to help you maintain a thriving community.
- Boost the visibility of your business page by joining or creating a group as your page. Your communication and expertise will contribute to positive engagement.
- Manage or regulate your group by adding admins or moderators whom you trust.
- Gather metrics about your group, such as member activity and engagement, by using group insights. For groups of more than 50 people, group insights are available.
Businesses benefit from Facebook advertising because they increase traffic to their primary website content, which may comprise corner site content, simple ad copy, or blogs. Facebook ads can be set up to target a lot of site visitors, impressions, and click.
If you want to show your website to people who are interested in your business, you may create ads that encourage people to visit your website. Your objectives could fall into one of three broad groups or goals:
Objectives that pique people’s interest in your product or service. Raising brand awareness entails informing people about what makes your business valuable. ABC Market, for example, plans to launch a small regional chain of supermarkets. Using the brand awareness goal as a starting point, create a campaign that promotes fresh, organic produce to people in the local area.
Goals that pique people’s interest in your company and encourage them to learn more about it.
ABC Market, for example, has a website that tells its narrative and showcases some of its distinctive products. One can develop a campaign that encourages visitors to visit their site to learn more by using the traffic aim.
Goals that encourage people to buy or utilize your product or service if they are interested in your business. ABC Market, for example, has a few new locations. Using the store traffic objective, a campaign may be created to persuade potential customers to visit their nearest store.
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To sum it up, regardless of Facebook’s advertising and algorithm, it can be an effective marketing tool for most businesses. The motto for success is to focus on a mix of organic and paid reach. Simultaneously, make the most of influencer marketing (another wonderful and growing social media marketing strategy). Having a multi-faceted approach or social media marketing strategy will increase your engagement over time. For more detailed discussion contact Stellar Digital and check out our social media marketing services.